Personal brand matters for organizational leaders just as much, if not more than for businesses and media stars. Your brand is like having an army of spokespersons whispering positive things about you when you are not around. More important, as a decision maker and change agent, knowing your brand well helps you to make good decisions.
This video explores two examples of why your personal brand will facilitate good decisions making. The first example explores the world of professional golf, specifically how Matt Kuchar made a $50,000 mistake that cost him millions in positive public opinion.
In the second example, I will share a quick anecdote from a client who labored over a decision. Intuitively she knew her personal brand mattered, but had not taken the time to document it.
Decision fatigue put simply is the weariness of having to make too many decisions over a set period of time. The result is a deterioration of the quality of your decisions. Organizational leaders are under siege constantly.
Navigating through the Storm was written to help my clients deal with fatigue and burnout. I know the solutions put forth in this book are good. Having said that, I believe there is a more straight forward answer.
What’s the solution?
Don’t treat every decision equally.
While I won’t recommend you wear the same types of clothes day and day out like some experts, I do recommend that you use your values and mission (your band) to alleviate decision fatigue. Document your brand and use it as a governor for your decisions.
Knowing and documenting your brand will support you in a few ways: 1) it will help you to stand out 2) your brand creates a tiny army of spokespersons touting your value when you are not around 3) lastly, your brand will facilitate quality decisions.